{"id":46155,"date":"2000-01-01T00:00:00","date_gmt":"2000-01-01T00:00:00","guid":{"rendered":"https:\/\/formacionsimple.com\/revistasculturales\/archivos\/46155"},"modified":"2026-03-10T08:34:52","modified_gmt":"2026-03-10T08:34:52","slug":"editorial-las-notas-de-prensa","status":"publish","type":"post","link":"http:\/\/formacionsimple.com\/revistasculturales\/editorial-las-notas-de-prensa\/","title":{"rendered":"Editorial: Las notas de prensa"},"content":{"rendered":"<p><strong>Autor:<\/strong> Jos\u00e9 Alberto L\u00f3pez<\/p>\n<p><strong>Revista:<\/strong> L\u00c1PIZ Revista Internacional de Arte n\u00ba 255<\/p>\n<hr\/>\n<p>Si algo debe transmitir un medio a sus lectores, sobre todo si se trata de una revista cultural especializada, es convicci&oacute;n en todo aquello que publica. Sin embargo, de un tiempo a esta parte, parece que se est&aacute; imponiendo de forma generalizada la trapacer&iacute;a a la hora de elaborar los contenidos, quiz&aacute;s por una elemental falta de oficio o porque, sencillamente, el fin &uacute;ltimo es nutrir otro tipo de negocios, que se esconden tras la mampara de la revista cultural, reducida en esos casos a simple instrumento de tirada limitada y nula distribuci&oacute;n orientado a negociar otro tipo de beneficios y a enga&ntilde;ar a anunciantes poco informados sobre la realidad del mercado editorial cultural.<\/p>\n<p>Lo cierto es que estas publicaciones traicionan con descaro el concepto de revista cultural como espacio creativo de an&aacute;lisis, debate y reflexi&oacute;n. Ya en anteriores ocasiones hemos analizado en nuestra p&aacute;gina editorial los rasgos que diferencian una revista cultural de los suplementos de los peri&oacute;dicos, con su ambicioso y superficial abanico tem&aacute;tico. Hemos de constatar ahora que, si a&ntilde;os atr&aacute;s los suplementos culturales compet&iacute;an por ser los primeros en sacar en portada los m&aacute;s importantes eventos art&iacute;sticos o culturales sin importar que en realidad ninguno de sus colaboradores aportara informaci&oacute;n ver&iacute;dica o fiable sobre los mismos, al tratarse de comentarios previos, hoy la lacra del uso desvergonzado de la informaci&oacute;n secundaria derivada de las notas de prensa, con sus necesariamente interesados discursos laudatorios, se extiende a las secciones de art&iacute;culos y a las supuestas cr&iacute;ticas publicadas por muchas revistas de arte.<\/p>\n<p>Cada vez m&aacute;s, en numerosas publicaciones se habla de eventos a los que no se ha asistido y de los que, por tanto, no puede aportarse mucho m&aacute;s de lo que cualquier usuario medio puede extraer tras una navegaci&oacute;n por internet. En demasiadas ocasiones se trata de enga&ntilde;ar a los lectores con presuntos art&iacute;culos de fondo que no son otra cosa que res&uacute;menes de notas de prensa acompa&ntilde;ados por selecciones de im&aacute;genes previas de los eventos comentados. Esto nos remite a sonadas y ya a&ntilde;ejas an&eacute;cdotas relacionadas con los suplementos culturales, como la del cr&iacute;tico musical de un peri&oacute;dico espa&ntilde;ol que realiz&oacute; una valoraci&oacute;n muy negativa de un concierto que no lleg&oacute; a celebrarse o la del cr&iacute;tico de arte que redact&oacute; una diatriba furibunda contra una exposici&oacute;n que finalmente no tuvo lugar.<\/p>\n<p>La nota de prensa es un elemento de gran utilidad para un medio informativo. Es la declaraci&oacute;n de principios de un evento, la referencia argumentativa de cualquier actividad que se desea dar a conocer. Sin embargo, su finalidad es convencer sobre los puntos de vista de los organizadores, mientras que la finalidad de una revista cultural es la de poner en perspectiva, cuestionar y debatir el resultado real de ese evento o actividad.<\/p>\n<p><strong>Press releases<\/strong><\/p>\n<p>If there is one thing that a publication should always convey to its readership, especially in the case of a specialised cultural magazine, that is conviction in every content it carries within. However, for some time now, deceit has gradually been taking over the drafting of contents, perhaps due to an elemental lack of skill or perhaps, simply, because the ultimate purpose of these publications is to fuel a different type of business deals, concealed behind the cover of the cultural magazine, therefore reducing it, in these cases, to a mere instrument with limited circulation or zero distribution focused on negotiating other types of benefits and misleading uninformed advertisers about the reality of the cultural publishing market.<\/p>\n<p>The truth is that these publications openly betray the concept of a cultural magazine as a creative space for analysis, debate and meditation. On previous occasions we have used out editorial page to analyse the features that differentiate cultural magazines and newspaper supplements, with their ambitious and superficial theme range. Whereas years ago cultural supplements competed to be the first to showcase major artistic or cultural events on their covers without showing much concern about any of their contributors providing truthful or reliable information on them, considering them mere previous comments, at present the curse of a shameless use of secondary information taken from press releases, with their obviously biased laudatory discourses, is making its way into article sections and into the so-called reviews published by many art magazines.<\/p>\n<p>Ever more frequently, publications refer to events without having visited them and, therefore, are unable to contribute much more information than any average user can extract after visiting the pertinent websites. On too many occasions, these publications trick their readers with so-called in-depth articles that merely summarise press releases printed with a selection of images of the events in question. This situation harks back to the notorious and ancient anecdotes that surround cultural supplements, like the time that a music critic from a Spanish newspaper gave a very negative review of a concert that was cancelled or an art critic who penned a furious diatribe against a show that never took place.<\/p>\n<p>Press releases are very useful resources for providing information. They are the event&#8217;s declaration of intentions, the argumentative reference for any activity that needs advertising. However, their purpose is to convince about the points of view of the organisers, whilst the purpose of a cultural magazine is to put the actual result of that event or activity into perspective, to question it and to discuss it.<\/p>\n<p><strong>Translation: Laura F. Farhall<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autor: Jos\u00e9 Alberto L\u00f3pez Revista: L\u00c1PIZ Revista Internacional de Arte n\u00ba 255 Si algo debe transmitir un medio a sus lectores, sobre todo si se trata de una revista cultural especializada, es convicci&oacute;n en todo aquello que publica. Sin embargo, de un tiempo a esta parte, parece que se est&aacute; imponiendo de forma generalizada la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[444,351,400],"class_list":["post-46155","post","type-post","status-publish","format-standard","hentry","category-articulos","tag-arte","tag-articulo-html","tag-lapiz-revista-internacional-de-arte"],"acf":[],"_links":{"self":[{"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/posts\/46155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/comments?post=46155"}],"version-history":[{"count":1,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/posts\/46155\/revisions"}],"predecessor-version":[{"id":48380,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/posts\/46155\/revisions\/48380"}],"wp:attachment":[{"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/media?parent=46155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/categories?post=46155"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/formacionsimple.com\/revistasculturales\/wp-json\/wp\/v2\/tags?post=46155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}